Moda Latina is a gorgeous colombian women's fashion company located in port macquarie, Moda Latina have a local store and a online store for there brand. Moda Latinas website needed a complete rehaul, a point of sale system that connected to the website, online and local marketing for the brand, and new images for the clothing line.
The first step was to rebrand the existing website with a new layout and new images. To do this we worked with the shopify ecommerce platform, one of the best e-commerce platforms and most used in the world this allowed us to integrate more features later on. After mapping out the look of the website with our design team we got to work setting out the general layout. Once we had the general layout completed for the website it was time to set it up with all the new images for stock and the front page. Our metric systems connected are Google Analytics, Facebook Pixel for tracking and email collection.
We contracted our fashion photographer Josh from Art House Media twice who done an amazing job on organising our models, and shoot locations. Josh worked independently getting the images back to us quickly so we could start filling out the website and have content for social posting.
Point Of Sale:
Setting up Shopify with a point of sale (POS) system is imperative to remove any human error from the online and instore database. We chose Vend as its an Australian POS system that integrates easily with Shopify and most payment gateways including features like integrating with AfterPay! After integrating Vend with Shopify we provide onsite training for the new system and ongoing support to staff as required.
We decided on soft launching the website while posting on social media 3 times a week to increase engagement and followers across Facebook and Instagram, in our first month we have more than tripled the following base and engagement across all social media channels. We are pointing users to the new website using these posts and collecting data for audience retargeting before we launch our first Campaign which will outlay the groundwork for future marketing campaigns in the year to come. Apps used: Shopify Vend POS Later Facebook & Instagram
“Phiranno Designs have without a doubt been the most professional and easy to deal with company we have used to build our website, They have guided us through the entire process, taken care of everything we need, and taken the pressure off us by going above and beyond in every facet. I cannot recommend them highly enough. They have changed our business for the better, and continue to outshine our expectations for ongoing."
— Micheal @ Moda Latina
What we created.
- Website Rebrand
- Social Media Marketing
Facebook & Instagram